Backlinks are any hyperlinks coming from outside websites into your website. Search engines put heavy ranking weight on backlinks. This is because it is assumed that if a lot of other websites are linking to yours, then your content must be very important. What has happened is that “link brokers” (those companies who sell links) have made arrangements with website owners to lease space on those websites strictly for inserting backlinks to their clients. This is called link spamming. There are a lot of politics and emotions surrounding what link broker’s call good marketing and what search engines call spam. Link brokers insist that search engines such as Google should not be able to dictate what kind of advertising space online marketers can buy. Google insists that this practice does not allow for the natural pagerank of a website based on the importance of its content. Both sides have some interesting arguments, but for now I side with Google. For Google to maintain its search integrity, it has to make sure it gives search returns that are truly relevant to what you are looking for, and not more spam. I won’t speak for Google’s official stance, but the overall consensus is that if you are going to buy backlinks, buy them on sites that are relevant to your topic, such as topics related to law. I have seen attorney purchased backlinks on websites related to baseball and SAT prep advice. Our strategy is to grow your backlinks organically by providing valuable information about your law firm on many websites related to your practice, such as blogs and open forums.
Law Father is a leader and innovator in Attorney Website Design. Law Father uses the latest and most complete search engine optimization techniques to improve the search return rankings of attorney websites. Visit Law Father online at http://www.lawfather.net, email us at info@lawfather.net or call (800) 325-7715.
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