A keyword relevant URL should be an important part of your legal website marketing strategy. Many law firms register their names when registering a URL. They end up with www.RossPearsonLaw.com or www.TomLutherLaw.com. Your URL should contain keywords that are descriptive to your business, not your name. People looking for a tax attorney do not type “Tom Luther” in to a Google search bar. They would type “Denver Tax Attorney” (or wherever they may be). When you register your first domain name (or a new one), search out a domain that is available that contains your keywords. If you can’t find the exact URL you are looking for, like www.denvertaxattorney.com, try www.denvertaxattorney.net or www.denver-tax-attorney.com. Google does not recognize dashes or underscores as anything other than a space. Once you have that keyword rich domain name registered, you can choose a domain name for your business cards and stationary, such as www.RossPearsonLaw.com. That name domain can be forwarded to your website for people who already know who you are. So when people search Google for “Denver tax attorney” they find your tax attorney URL, and people who already know you can use a URL that reflects your firm’s name.
Law Father is a leader and innovator in Attorney Website Design. Law Father uses the latest and most complete search engine optimization techniques to improve the search return rankings of attorney websites. Visit Law Father online at http://www.lawfather.net, email us at info@lawfather.net or call (800) 325-7715.
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