If a SEO salesperson spends a lot of time telling you about the importance of metadata nowadays, he/she is probably not spending a lot of time learning about the new and quickly evolving SEO tools. The only thing that should have careful attention paid to in the metadata is the title tag and the page description. Search engines today rely more on content than metadata and give very little relevance to it anymore. This is because spammers started to cram irrelevant metadata and metatag keywords into their web pages in hopes of driving more traffic to them. Search engines now crawl a lot faster than they used to, which means your updated content is usually re-indexed pretty quickly. Through my own tests I have seen updated content appear within 2 days with no additional SEO or site submissions.
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