Tuesday, November 13, 2007

Headings with Pictures instead of Text – Remember the Alt Tags

Picture graphics of html text headings can make a website look really nice, especially if you are dead set on a font that does not work well in html. Just remember that search engines can’t read the content of your pictures. If images are the only way you want to go, remember to include a “alt tag”. An alt tag is a tag attached to an image that tells the search engine what your image is and why it should be cataloged. For example, if you have a picture of an attorney, and you are a divorce attorney, make an alt tag that says “Divorce Attorney Dave Smith”. This alt tag now contains a keyword relevant to your site that the search engine can index, giving more weight to the term “divorce attorney”. But just keep in mind that whenever possible, and appropriate, use your H1, H2, H3, etc heading tags for text headings.

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