Identify your keywords by deciding what your law firm’s strengths really are. Use the 90/10 rule. Most law firms take up about 90 percent of their webpage space talking about practice areas they only work in 10 percent of the time. If you are a personal injury attorney who works mostly on car accident cases, get rid of that information related to aviation accidents and Vioxx! Develop content about car accidents. Come up with new and interesting angles and information. Make your website THE resource for people who have been injured in an auto accident. Once you understand what your firm’s real focus is you can incorporate all of your true expertise into your website. To be successful you have to become that website people are looking for when they need an attorney with your expertise.
Law Father is a leader and innovator in Attorney Website Design. Law Father uses the latest and most complete search engine optimization techniques to improve the search return rankings of attorney websites. Visit Law Father online at http://www.lawfather.net, email us at info@lawfather.net or call (800) 325-7715.
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